My passion for organic and natural skincare started after the birth of my two sons in 2004 and 2006. Both of them had skin issues, ranging from severe diaper rashes to eczema. I wasn't satisfied with the doctor's prescriptions, which often had harsh effects on their delicate skin. Desiring a solution and reluctant to rely solely on medical treatments, I began seeking organic and natural skincare products from various countries.
Motivated to share my discoveries, I launched an online store called "Eden of Frodo & Elvis," featuring organic and natural skincare products suitable for all ages. We successfully introduced several brand products to the Singapore market, including Badger, Mama Roses Naturals and more. "Eden of Frodo & Elvis" was featured in parenting magazines and websites to mark the achievements and ongoing works. Additionally, I started another online store, "Senseful Crafts," dedicated to sourcing craft items on fair trade terms.
Apart from skincare, I am passionate about holistic living, practicing meditation, Reiki, Qigong, Yoga, The Tapping Solution, and natural therapies. I am also a follower of the Zen tradition and a cat lover.
Despite my commitment, I had to step back from the holistic teachings and online retail business in 2017. As time passed, I decided to relaunch "Senseful Crafts", offering organic, natural products, and Zen living-related items. This time, my sister together with me will be running this store.
My life philosophy is to "Keep It Simple." I believe that simplifying things makes life less complicated and more manageable. I encourage my family and friends to embrace simplicity.
To conclude, one of my favorite Zen quotes is, “Move always towards greater simplicity.”
